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Newtro

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Newtro: where "New" meets "Retro"

Newtro is an amalgamation of trends of the modern and retro eras (namely, the 1980s and 1990s) in all fields of life, such as fashion, music, movies, beverages, food, architecture, electronics, etc. Newtro is not only a nostalgic pass-time aimed for middle aged but also a source of entertainment for the younger generation. This aspect is very different from the standard retro (which is simply recreating the objects from the past). Newtro is presented by modern sense (i.e. interpretation, not representation).

This culture rose to popularity in South Korea in the year 2019, and is still popular today.

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Architecture

Newtro has bolstered the historical Hanok architecture and style in the modern age. Hanok is the traditional Korean housing built and designed in the 14th century during the Joseon dynasty.

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Fashion

The Newtro trend has brought back clothes, footwear, accessories from the past three decades. Bell-bottom pants, bold prints, vintage boomer jackets, baggy jeans are back in style.

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Products

Newtro culture has brought back retro packaging and redesigns to various food and drink products. One company has re-launched a type of noodles 30 years after they were originally on the market.

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